Blissiree

The Blissiree App, a mental health and wellness platform, offers personalized audio programs designed to improve mental well-being. Developed by Terri Bowman, the creator of the Positive Auditory Stimuli Technique, the app aims to address a significant global need for accessible mental health solutions.

Blissiree differentiates itself from competitors like Headspace and Calm by focusing on the root causes of mental health issues, such as subconscious emotions and behaviours. The app's evidence-based approach has proven effective in helping over 10,000 clients.

By securing $500,000 in equity investment, Blissiree plans to expand its user base, develop new features, and strengthen its market position. The company's goal is to reach 5,000 regular users by 2025/26 and achieve a 30% return on investment.

The Blissiree App, and the team behind the app, is poised for significant growth and impact in the mental health and wellness industry. With a commitment to providing accessible and effective mental health solutions, along with a strong focus on the subscriber experience and satisfaction, the company is well positioned for success and a positive impact on a global scale.

The Product

The Blissiree App is compatible with iOS and Android devices, offering users access to personalized audio programs and support aimed at alleviating mental health issues that impact their lives. Our goal is to help individuals maintain lifelong mental well-being.

The Leadership

Terri Bowman is the creator of the evidence-based proprietary method known as the “Positive Auditory Stimuli Technique”. This approach has successfully aided over 10,000 clients in her inhouse clinic with an impressive 98% of clients reporting mental health improvements after just a single session.

The Overall Industry

In the last three years, the demand for mental health services worldwide has surged due to the COVID pandemic. Globally, an estimated 500 million individuals are impacted by conditions such as Depression or Anxiety, representing only a portion of the diverse range of mental health challenges that people face each day.

The Competitors

The main competitors in the App space for mental health include “Headspace” and ‘Calm”. However, with most of the existing apps, the primary focus is on instructional meditation in their assistance packages. Only a few delve into the underlying drivers of mental health conditions, such as the emotions and behaviours rooted in the subconscious mind.

The Financial Status

Blissiree Pty Ltd aims to raise up to $500,000 through an equity investment opportunity. This involves issuing 2,000,000 of the company’s ordinary C Class shares at a price of $0.25 per share.

Future Plans

Blissiree is continuously broadening its collection of distinctive audio offerings to align with global trends and user feedback. By 2024/25, it is anticipated the app will be in the hands of 2,000 users. The objective is to achieve 5,000 regular users by 2025/26, accompanied by a 30% return on investment (ROI). At this juncture the company may look to be acquired by a prominent entity in the mental health sector, or be listed on the stock exchange.

The Positive Auditory Stimuli Technique is the result of extensive research and in-clinic practical application, work that now supports the mental health programs available on the Blissiree App.

Through independent research, the Blissiree team studied 535 clients at the Brain Wellness Spa (the precursor to Blissiree) from 2017 to 2021. The study found that 98% of clients experienced documented mental health improvements in Anxiety after completing their first session.

Further sessions offered through the Emotional Empowerment Program showed continued improvement in the mental wellness of clients.

Over the past two years, the Blissiree App team has dedicated extensive time and resources to develop an App that provides significant aid to those dealing with mental health challenges.

Blissiree’s auditory programs offer a wide range of support for users in two key areas.

1. Mental Health & Wellness – This area covers mental health issues such as Depression, Dealing with Worry, Releasing Stress, Overcoming Anxiety, Anger, Trauma, Handling Grief & Loss, Disrupted Sleep & Insomnia, Body Dysmorphia, Post Traumatic Stress Disorder (PTSD)
   
   
2. Personal Growth & Well-Being – This area focuses on improvements in Concentration & Focus, Mental Alertness, Motivation & Resilience, Courage & Emotional Strength, Building Self Worth, Achieving Peak Performance, Unstoppable Discipline, Healthy Eating, Dealing with Money Stress, Maintaining a Positive Outlook, Strengthening Memory, Boosting Energy & Vitality.

The Blissiree App addresses a critical problem in today’s world: the escalating prevalence of mental health issues such as Depression and Anxiety. These issues are increasingly common in both home and work environments, contributing to what can be described as an epidemic.

Consider these global statistics from 2019:

• Anxiety affects a staggering 360 million people worldwide.
• Depression impacts a further 577 million people globally.
• In the US alone, 23.3% of adults aged 18 to 25 experienced a mental illness in 2019.
• Anxiety disorders affect around 40 million adults in the US, which is about 18% of the population.
• Among young adults aged 18 to 25, there was a 63% increase in reported depression-based symptoms from 2009 to 2019.

Globally, a staggering 792 million people were identified with some form of mental health disorder. These statistics highlight the urgent need for additional effective mental health solutions, such as that offered by the Blissiree App, to support individuals looking to better manage and improve their mental well-being. 

Marketing Direction
The marketing direction of the Blissiree App’s initial launch phase will primarily target the domestic Australian market, and international opportunities in the United States market. With a strong focus on these two markets, the goal will be to expand on the Blissiree Apps presence, which will enable the gathering of valuable feedback, to further position the app in these, and new markets.

Once the app gains momentum and a positive reception, then the next step will be to introduce it to other English-speaking markets globally. This strategic approach will ensure a gradual expansion, whilst maximizing impact in the initial two key markets.

Capital Requirements - Based on Estimated Growth Figures

The Blissiree App is operational. The next phase involves the injection of $500,000 in new Equity to support the marketing initiatives, provide capital for further R&D, with the goal of driving growth in the subscriber base by 30% per month.

Here is a breakdown of how the $500,000 would be allocated:

1. Marketing Campaign (Australia -wide): $200,000

a) Digital Marketing: $125,000

• Social media advertising (Facebook, Instagram, TikTok, YouTube)
• Goggle Ads and Search Engine Marketing (SEM)
• Marketing on Apple and Android platforms
• Influencer partnerships and collaborations.

b) Content Creation: $25,000

• Continued development of high-quality content delivered via videos, blog posts,
   and infographics that engage and attract new subscribers.
• Adding to the Blissiree team, through out-sourced content creators, graphic designers
  and videographers.

c) Public Relations: $25,000

• Strategic PR campaigns to generate media coverage, press releases, podcasts, and
   interviews.
• Focus on building relationships with media outlets and industry influencers.

d) Events and Promotions: $15,000

• Hosting educational virtual events, webinars, and workshops to assist subscribers
  with ways to improve their mental wellness.
• Create promotional offers, discounts, and referral programs to engage with subscribers
  to expand the reach of the app.

e) Marketing Analytics and Tools: $10,000

• Continue to invest in analytics software, CRM tools, and marketing automation platforms
• Use these tools to track and analyse campaign performance, subscriber engagement,
  and ROI.
  
  

2. Research and Development (R&D): $200,000

a) App Optimization and Updates: $100,000

• Undertake a continuous improvement of app functionality, user interface, and the
  subscriber experience, based on user feedback and market trends.
• Ongoing bug fixes, security enhancements, and app maintenance.

b) New Features and Programs: $70,000

• Developing new programs, audio sessions, and specific features aimed at enhancing
  the app’s value proposition.
• Integrating emerging technologies such as AI, machine learning, and the power of
   personalized recommendations.

c) Subscriber Testing and Feedback: $30,000

• Conducting subscriber testing, surveys, and focus groups to gather feedback and
  insights for app enhancements.
• Refinement programs to support subscriber preferences and needs.
  
  

3. Working Capital: $100,000 (if required beyond what is covered by monthly cash flow)

a) Staffing and Salaries: $80,000

• Adding team members as required (marketing specialists, developers, customer-
   support to support growth and operations.
• Staff training and development.

b) Administrative and Overhead Costs: $20,000

• Office expenses, utilities, legal fees, and insurances.
• Miscellaneous operational expenses.

Product Disclaimer:

By using the Blissiree app, you agree to the following terms and conditions:

1. General Use: The information provided on the Blissiree app is for general informational purposes only. While we strive to keep the content accurate and up to date, we make no representations or warranties of any kind, express or implied, regarding the accuracy, completeness, reliability, or availability of the app's content or services. Any reliance you place on such information is strictly at your own risk.
2. Health & Wellness: As the app provides mental health and wellness related content, please note that this is not intended as medical advice. Always consider consulting with a healthcare professional before making any decisions related to your mental health or wellness. The app is not a substitute for professional medical diagnosis, treatment, or advice, rather it is a complimentary service to assist in your health journey.
3. Third-Party Links: The Blissiree app may contain links to third-party websites or resources. These links are provided for convenience and do not imply endorsement or responsibility for the content, products, or services available on those websites. You access third-party links at your own risk.
4. User-Generated Content: Any content submitted or shared by users, including but not limited to comments, images, and reviews, represents the views of the user and not necessarily those of Blissiree Pty Ltd. We reserve the right to remove any content that violates our community guidelines or is deemed inappropriate.
5. Privacy & Data Collection: The app may collect and use personal information in accordance with our Privacy Policy. By using the app, you consent to the collection, use, and processing of your data as described in the Privacy Policy.
6. Limitation of Liability: In no event will Blissiree Pty Ltd, its affiliates, or its employees be liable for any direct, indirect, incidental, special, or consequential damages arising out of or in connection with your use of the app, whether based on contract, tort, or any other legal theory.
7. Modifications: We reserve the right to update, modify, or discontinue any aspect of the app at any time without prior notice. You are encouraged to review this disclaimer periodically for any changes.

By using the Blissiree app, you acknowledge that you have read and understood this disclaimer and agree to abide by its terms. If you do not agree, please refrain from using the app.

Investment Disclaimer:

The content displayed in relation to the Blissiree Mental Health App is solely for informational purposes and is intended only for wholesale clients, as defined in the Corporations Act 2001 (Cth). The information provided may not be shared, passed on to, or relied upon by anyone who is not a wholesale client.

The information provided reflects our views as of a specific time and is subject to change without notice. It is intended for general informational purposes only and is not designed to provide financial, or investment advice. It has been prepared without taking into account your personal objectives, or financial situation and should not be relied upon as comprehensive advice.

Before making any investment decisions, you should consider your own objectives, financial situation, and needs. It is recommended that you read any relevant disclosure documents and seek professional advice from a suitably qualified advisor if necessary.

Investment involves risk. An investment in the Blissiree Project does not guarantee the repayment of capital nor any particular rate of return on this investment.

The financial data provided in the prospectus may include forward-looking statements based on Blissiree’s current opinions, expectations, and projections. Actual outcomes may differ materially from those anticipated.