InvestmentMarkets is Australia’s first “one stop shop” for all financial investment opportunities.
We connect those seeking capital with potential investors. No matter the amount, the maturity of your business activity, or your industry - InvestmentMarkets is the place for you to expose your investment opportunity. Your business may be a start-up, approaching its IPO phase, already listed or an institution that is raising capital into one of its managed funds. This is our point of difference. There are many sites that just focus on start-ups or pre - IPO investment opportunities. However, IM is the home of the entire spectrum of investment opportunity – we are InvestmentMarkets!
There are many facets of the offering to Listees. They are via:
The Site - Your investment opportunities are advocated in 2 places on our site.
• Card view - Initially, when an investor browses or searches the listings on the site they will see a card (in a tombstone format) which showcases your opportunity. It lists certain key criteria of investor interest. If your opportunity is of initial interest to the investor they can either save your investment listing to their “shopping basket” (in their dashboard) for later review or review it then and there by going to your product’s detailed listing view .
• Detailed listing view – this recapitulates everything on the card view plus a host of other information that an investor may like to know before they commit to making contact with you.
Emails - We regularly forward emails to our subscriber base giving them updates on investment opportunities of interest to them (based on their advised investment preferences). Your product will be initially exposed in this fashion.
Events - On regular occasions, we will have events (physical and virtual) where you will get the opportunity to further expose your product to an interested investor audience.
Your dashboard - Regular motivations are given to investors (on the site) to make contact directly with Listees. You will receive emails (via the IM platform) from investors interested in your product (with their contact details) so you can follow them up. Your listee dashboard enables you to track the potential investor responses you receive and see relevant viewing statistics on your listing.
IM is primarily focussed on high net worth investors (HNWIs) and retail investors, particularly those who are independent minds and non-advised. We believe that there is a strong tendency among the advised investor market to use the restrictive menus of investment platforms like wrap accounts and master funds. IM is focussed on opening up (for investors) the entire spectrum of investment opportunity beyond those limited menus. There will also be independent and non- institutionally owned Industry Participants (e.g financial or corporate advisors) that will see your opportunity on IM. These industry participants may consider recommending your financial product to their clients. The above doesn’t mean that IM doesn’t have institutions or institutionally managed financial products on the site. It is very much to the contrary. IM is to showcase the entire catalogue of financial product opportunity.
Put simply, we are about the entire universe of investment opportunity. We are not just about the small end of town, like start ups and SMEs focussed upon by a number of crowd sourced funding sites . Nor are we just about the big end of town and focussed solely on listed entities, institutions , large fund managers and their financial products as focussed on by financial adviser platforms . We seek to be Investment Central – the single point of call with Spectrum. Strangely this does not exist in the Australian financial market and it’s about time it did.
IM is targeted at Independent minds – principally the non-advised HNWI. There are quality and breadth of platforms focussed on the financial adviser market but not directly on the HNWI – who is more than often a proud and highly independent thinker! IM is also about unbiased availability of the opportunity of exposure of financial product.
IM seeks to offer a Multiplicity of reasons to visit the site . Not only do investors come to view financial products but to get contemporary investment knowledge, education and events as well as financial news. Almost all competitor sites do not have such diversity of offer.
We describe our point of difference as SPECTRUM, INDEPENDENCE, and MULTIPLICITY (SIM)
The IM philosophy is that the best proponent for your product is You - the issuer of the product. Some sites seek to act as an intermediary/middle man to facilitate and promote a transaction. Their fee is generally commission based. IM is simply the portal for the initial exposure of your product and the introduction of the investor to you. IM then gets out of the way and does not seek to interfere in your subsequent discussions or interactions with the investor.
IM does not believe in a commission based structure as that may lead to the site only selecting financial products that are the easiest to promote. It’s an approach inconsistent with IM’s “no middle man” and “investment central” philosophy. Now here is the best news. Until IM sufficiently builds up its base of subscribers and regular viewers, it does not propose to charge listees for the exposure that they may get from the IM site. So until the end of 2021, you can be assured that your exposure on the IM site is free. We will then determine the true value IM brings to its listee community and from that, our future advertising / listing pricing. We will consult with the IM community at that time.
InvestmentMarkets is owned by financial professionals with a background in law, funds management and financial planning. In so doing, they have experienced the frustrations and restrictions of the capital raising process and on the other side the role of finding the best and the most appropriate financial products for their clients’ needs. It is this duality of function and purpose that IM seeks to assist.
IM is not institutionally owned. Nor does it have its own financial products and therefore has no motivations to restrict any financial product having an opportunity for full exposure on IM. IM believes in independence and no bias when it comes to the investments exposed on the site. We don’t introduce bias in favour of or against any listings promoted on the site. Of course, we are subject to legal requirements and ethical considerations which may affect our ability to promote a financial product in a way that a proposed listee may seek to do. We do not seek to substantiate the probability of success or veracity of any claims made in any marketing material or product disclosure statement (PDS). It is not for us to be the arbiter of what may or may not succeed. Rather we strive to showcase the universe of investment opportunity and to empower investors to do their own due diligence before they make a sensible considered decision which suits their investment needs. If available , we do encourage listees to include within their listing any independent research they have on their financial product so as to assist investors in their DD and so that they can make the best and most informed decisions.
If you want to have an obligation free discussion as to how InvestmentMarkets can help you to showcase your investment product then make contact via:
.the listee contact form;
.phoning +617 3220 3428; or
.emailing enquiries@investmentmarkets.com.au.