Humphrey B. Bear Brand

Humphrey B. Bear is one of Australian television's most successful children's brands. First appearing on TV on May 24 1965, "Here's Humphrey" became one of the world's longest-running children's television programs. Humphrey is a Logie award winner and his show was broadcast nationally in Australia on the Nine Network, on PBS in the USA, broadcast to Hispanic countries via the Spanish language cable network GalaVision and across Asia on The Australia Network, which spanned 46 countries with an estimated audience of 144 million. The show aired in the Middle East, South Africa, The Mediterranean, the UK, Singapore and Malaysia and entertained and educated children in 55 languages worldwide. Fifty years on, Humphrey still holds a special place in the hearts of generations of Australians.

Humphrey B. Bear has performed thousands of live events over the last 55 years. His image is immortalised on countless toys and other products, including plush, apparel, bedding, linen, manchester, stationery, DVDs, CDs, books, backpacks, food etc.

This is a once-in-a-lifetime investment opportunity to join one of the most successful Australian family brands as it expands into the lucrative global digital market by leveraging its vast asset portfolio, partnerships, and the power of AI.

Humphrey B Bear Entertainment Pty Ltd (HBBE) invites private investment in a highly commercial and uniquely Australian iconic brand. Capital raised will enable HBBE to recapitalise the brand and facilitate the continued execution of its business model, expanding commercial opportunities across all media channels, both domestically and internationally—the Humphrey B. Bear Brand is well-positioned for rapid growth, leveraging significant assets and history to build a global media group in the entertainment, education, and well-being sectors with an addressable market of over $1 trillion. Companies like Moonbug Entertainment Ltd snatched up huge 'digital first' YouTube properties like CoComelon and Blippi, leading to massive trade sales worth billions. 

HBBE is accessing new AI and technological capabilities and commercial partnerships, enabling the company to move quickly and in volume with a wide range of exciting new content production, distribution, commercialisation, and marketing activities that we've started to rollout. This involves reimagining our 'Classic' back catalogue of 3,000+ episodes and songs.

Humphrey is already commercialising his brand via:

• live shows, charity events and community events around the country;
• selling new merchandise;
• producing and releasing exciting new short-form digital-first video and music content weekly; and
• developing and producing a vast new range of animation, eBooks, podcasts, games, apps, licensing and merch deals along with a new Humphrey B. Bear 'Magic Forest' App that holds a wide range of educational and wellbeing content that is accessible to kids and families any where in the world.

All of this content has been optimised to be globally monetised and accessible, targeted to garner lucrative profit margins.

Problem: A significant gap exists in the $1 trillion addressable market for high-quality, globally accessible kids' and family entertainment, well-being, and education content that resonates with kids, parents, teachers, and facilitators.

Solution: Our Content as a Service (CaaS) model is designed to generate high ROI and significant social impact by leveraging our extensive content library and developing new assets.

Our unique combination of nostalgia and a digital-first approach to Direct-to-Consumer (DTC) monetisation positions us well within the rapidly growing creator economy, projected by Goldman Sachs to exceed half a trillion dollars by 2027 with a 10-20% CAGR. This presents significant opportunities for early investors.

Digital-first businesses tend to achieve greater productivity and growth, garnering a 30% increase in customer satisfaction, a 20% improvement in employee satisfaction, and overall economic gain.

• Over 80% of kids' content in Australia is viewed on YouTube.
• The Creator Economy; kids & family entertainment, education, & well-being, is a $1 trillion addressable market.
• Opportunities online globally & through live performances.

These trends & acquisitions showcase a digital-first shift in kids' content:

• Recent $3 billion acquisition of the studio behind 'CoComelon' and 'Blippi' -Ex-Disney executive Kevin Mayer noted, "The best IP for kids is digital in origin."
• In 2019, Peppa Pig generated US$1.35 billion in retail sales.
• The Bluey Brand is now worth $2 Billion.
• Spin Master Ent., the owner of Paw Patrol, had revenues of more than $2 billion last year.

We began securing a share of this lucrative market in June, when we started releasing video weekly via YouTube and social media. These include Classic Humphrey, Lyric Videos, and Humphrey's new Adventure Bear Series.

• We have begun remastering and commercialising the 3000 episodes and songs in Humphrey’s back catalogue, which, at today’s rates, would cost well over $23.3 million to produce.
• Humphrey's Adventure Bear series is on YouTube with a new episode and music video weekly. https://www.youtube.com/@officialhumphreybbear
• Demand for Humphrey's live shows has surged by 500%. His shows have shattered attendance records across Australia and generated substantial ROI and merchandising upsell revenues.
• Market confidence in Humphrey has soared, bolstered by our strategic investor partnerships and robust commercial growth.
• Technology, AI, and sales partnerships are revolutionising the pace and scale of content creation, distribution, and ROI globally.
• Accelerated Media Attention: There has been an influx of articles and requests for interviews. Channel 9's Today Extra invited Humphrey and Co-founder Craig Kocinski to join them on Friday 27th September to discuss our plans for the future.

This audio and visual presentation provides examples of our progress and indicates where we are taking the brand: Current Brand Activity  If you see a play button on any other images without borders, there's a good chance it will play the linked content! You do not have to subscribe to Canva to view.

Objectives

• To impact the lives of children, families & communities worldwide while generating a high ROI (300-500% profit margins).

• To produce & commercialise our existing and new IP and assets globally, including the global rollout of digital-first content/experiences, i.e. video, music, apps, games, books, live shows and merch.

• Continue to drive profitable social impact initiatives.

Targets

• 2024 Expand the rollout of the vast range of digital-first content/experiences online, along with selling our live shows and merch.
• 2025 Expand our live performances & increase global market penetration.
• 2026-27 Prepare for potential exit via trade sale or IPO.
• Beyond Achieve 20-50x ROI & exit via trade sale or IPO.

Following extensive testing, phase two of Humphrey’s website was launched. It gives first-point access to our library and various revenue streams and integrates with major sales platforms like Amazon, Etsy, Google Merchant, Facebook, Instagram, and TikTok. The updated site also features a POS system, CRM, a booking system, and integration with the future Humphrey App.

• Website https://www.humphreybbear.com
• Merch Shop https://www.humphreybbear.com/shop
• Four albums out of our 1,800-song catalogue have been launched globally on over 100 music streaming platforms, including Apple Music, Amazon, and Spotify.
• New books, videos and music are currently in production.
• Prior episodes are being processed for publishing.

Since the acquisition and curation of the Humphrey B. Bear assets and brand we have been able to do the following which garnered a valuation of AU $12-15 million from an independent valuer:

• Established a CoT dating back to the brand’s inception in 1965, enabling us to remaster and commercialise the entire back catalogue.
• Developed a robust business strategy for global revenue streams.
• Created a solid business plan to launch new offerings such as a TV show, music, licensing, merchandise, apps, books, live performances, and charitable products.
• Completed an all-new Here’s Humphrey TV series bible and pitch deck.
• Attracted interest from broadcasters and distributors.

HBBE's core strategic objectives are to commercialise the Humphrey B. Bear brand to generate revenues on a rapid and global scale. The pathway to achieving this would include the following:

• Commercialising existing IP and assets, i.e., the Classic collection of over 1500 songs and 1500 episodes.
• Developing, producing and commercialising new IP and assets for multiple revenue streams in entertainment, well-being, health, educational content and experiences, including 'digital first' and international products.
• Live performance opportunities and online video, music, apps, games, podcasts, books, NFTs, and a new and evolved 'Here's Humphrey' TV series is currently in development.

The above will make HBBE attractive for a $200+ million exit within 3-5 years via a 

• Trade Sale (acquisition by a larger media/entertainment entity), or
• listing through an IPO, or similar listing, through an Australian or other exchange.

The content displayed on this website has been prepared by managed by OZPIX Entertainment Pty Ltd ACN 148 039 418 for Humphrey B Bear Entertainment Pty Ltd ACN 615 184 579 (collectively referred to as “HBBE”).

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This website may include forward-looking statements which are based on HBBE’s current opinions, expectations and projections. We do not undertake to update or revise any forward-looking statements. Actual results could differ materially from those anticipated in the forward-looking statements.