ZILIO - Virtual Fitting Room
ZILIO is a high-growth Seed Investment opportunity in the Fashiontech space for investors looking to take part in solving eCommerce’s Trillion-Dollar sizing and returns problem. (For Wholesale Investors Only)
ZILIO is a Virtual Fitting Room that plugs into online stores that helps shoppers understand garment fit and choose their perfect sizes when they shop online with their personalized ZILIO Avatars.
The growth of eCommerce has been accelerated by a decade due to COVID, and Fashion eCommerce has now become an $800 Billion industry in 2023.
However, shoppers are still confused about garment sizing when shopping online, resulting in either large amounts of returns or lack of online purchases from shoppers due to low confidence and trust around garment sizing and fit. The average return rate in ecommerce sits at around 30%, but the figures around the environmental impact of this problem is even more devastating.
Each year in the U.S, around 5 billion pounds of returned goods end up in landfill and ecommerce returns account for 15 million tonnes of CO2 emissions. Not only do business margins suffer due to returns and missed online sales, but all those free returns have a real cost to the environment.
If this online shopping sizing problem is solved, not only will we be avoiding these unnecessary costs to businesses, customers and the environment, but the eCommerce industry will be free to grow and evolve into its fullest potential. eCommerce has grown at an incredible rate, even before the influence of COVID, and yet most people still don’t shop online simply because of this one reason, they don’t know how things will fit and they don’t want to deal with buying the wrong thing and having to deal with it.
By being the first to solve this problem, the entire eCommerce industry will blow up and the company that is responsible will be at the forefront of this evolution.
ZILIO has developed a Virtual Fitting Room solution that integrates directly into the online stores of Fashion Labels for shoppers to use. With ZILIO, shoppers will be able to scan their bodies with their smartphones, get measured up, and have a 3D Avatar of themselves created on the spot. Then with their avatars, they’ll be able to see how garments will fit their bodies in every size.
ZILIO’s solution stands out from existing sizing solutions in the market because of its ability to provide a high amount of garment fit information to shoppers, whereas many sizing solutions are only capable of recommending an estimated size based on data from purchases of similar shoppers.
The reason for this is that solutions have historically needed to sacrifice the complexity of information around garment fit in their systems so that they are able to maintain scalability and roll their solutions out across brands efficiently. For example, to 3D scan a garment in all of its measurements, it may take an entire day for one style. The time it takes to digitize the garment styles of an entire store makes it unprofitable for sizing solutions to maintain.
ZILIO however, has developed a system that is able to digitize garments in a highly efficient and cost effective way whilst still being able to show an incredible amount of detail around garment fit to users. This way, ZILIO has the capability of being the most comprehensive sizing solution in the market to tackle this trillion dollar sizing and returns problem in eCommerce.
Moving forward, our immediate goals are to evolve our systems and solution in order to be able to serve larger Fashion Label Clients, ones with large traffic demands and styles of garments. Currently, ZILIO’s Pilot is only available for pant styles, and our goal is to expand into more garment styles to broaden the brands we can partner with.
Our long-term goals are to develop ZILIO into the strongest and most comprehensive sizing solution in the market. Our vision is to be the most trusted sizing and style assistant in both eCommerce and Retail. We see ZILIO being a household name in the fashion retail industry by assisting shoppers in finding their perfect fitting garments wherever they are.
We’re looking to raise $1.3M AUD in Seed Funding to build ZILIO’s tech team in order to evolve our technology and solution capable of serving the demands of large fashion brands, expand our garment style range to open new revenue streams outside of just jeans and give ZILIO an 18-month runway to work out its business model and product market fit.
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Fashion has the ability to bring out the best in people. It has the power to give a person confidence when they need it the most, self-expression to tell the world who they are, and the potential to achieve their wildest dreams by dressing for the job they want - metaphorically speaking.
Anthony and Andrew saw this with their own eyes from their time working with some of the biggest brands in Fashion. They would see clients transform before their eyes after putting on that perfect fitting shirt or outfit from being uncertain and shy to confident and ready to take on the world.
It was this empowerment that they saw happen over and over again and was also why they fell in love with Fashion - because it did the same for them too.
Now with online shopping and the digitization of fashion brands all over the world, the opportunities are endless for people to find their own style and build upon that.
Unfortunately, because of the confusion around garment sizing and fit in online shopping, people either avoid purchasing online or religiously purchase 10 items, just to return 8.
Understanding the potential of what Fashion and eCommerce can offer the world, the ZILIO team is on a mission to solve the uncertainty around garment sizing and fit in online shopping and help bring people one step closer to finding true confidence, self-expression and identity in the world through the power of Fashion.
Anthony Kwok is the CEO & Co-Founder of ZILIO. Leading up to his entrepreneurial journey, Anthony was a professional fighter with around 25 Muay Thai, Kickboxing and Boxing fights in both the amateur and professional circuits. During his career, Anthony was a contender for the Victorian ISKA State Title, his fights were broadcasted on FoxSports, and he was also backed by 9 sponsors, including GNC and Anytime Fitness.
During this time, Anthony was also completing his double business degree in Marketing and Management at Monash University whilst working in the fashion industry at David Jones, where the idea of ZILIO was born.
Mike has worked alongside numerous startups in his business journey, being the Co-Founder/Lead Tech of 3 of those startups, with one being acquired by AirStayz.
Mike has over 20 years of software development and design experience across an extensive range of applications, languages, and platforms.
He is also a published author and technical reviewer for numerous 'Friends of Ed' technical books released globally, has been invited to present at conferences both locally and overseas, and has passed on his experience teaching both Short Courses and TAFE at Swinburne University.
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ZILIO has raised $250,000 AUD on SAFE Notes from 13 investors.
ZILIO plans on expanding into the US and European market, as their fashion industry is dominant on a global scale.
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