Build a Portfolio with Purpose: An Investor's Guide to Asset Allocation

Understand the building blocks of investing, and how to combine them into a portfolio aligned with your goals and risk profile.

Download your free, practical guide to the major asset classes, the role of diversification and the principles of portfolio construction, supported by three worked portfolio examples.

  • Know the building blocks: understand the major asset classes and their characteristics.
  • See diversification in action: learn why combining assets can help manage portfolio risk.
  • Connect allocation to objectives: see how different mixes can support different investor needs.
  • Explore three worked examples: conservative, balanced, and aggressive investor profiles.
Cover of the guide: Build a Portfolio with Purpose

Build a Portfolio with Purpose

An investor’s guide to asset allocation: the building blocks of investing, and how to combine them into a portfolio aligned with your goals and risk profile

  • Free Guide
  • 24 Pages

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Cover of the guide: Build a Portfolio with Purpose
What's inside

Five Practical Takeaways

Asset allocation is one of the most important decisions an investor can make. This guide explains each major asset class in plain English, shows how the pieces work together, and illustrates how changing the mix can create portfolios for different risk profiles.

  1. The main asset classes and the role each can play in a portfolio.

  2. How diversification can help balance growth potential, income and risk.

  3. How a conservative portfolio may be structured, with a worked allocation example.

  4. How a balanced portfolio may combine defensive and growth assets.

  5. How an aggressive portfolio may pursue greater growth while accepting higher risk.

About the writer

Behind The Guide

Simon Turner - Head of Content (CFA)
Simon Turner
Head of Content (CFA), InvestmentMarkets

Simon Turner is an ex-fund manager with 20 years investing experience gained at Bluecrest, Kempen and Singer & Friedlander who now writes educational content about investing and sustainability. He's also the published author of The Connection Game and Secrets of a River Swimmer.


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Get the 24-page guide now. Every figure is sourced, the examples are practical, and there is no sales pitch waiting at the end, just clear information to help you make an informed decision.

General information only. The guide and this page are general financial product information and do not take into account your objectives, financial situation or needs. Consider whether the information is appropriate for you and read the relevant Product Disclosure Statement before making any investment decision. For advice on your own situation, speak to a licensed financial adviser.
Cover of the guide: Build a Portfolio with Purpose

Build a Portfolio with Purpose

An investor’s guide to asset allocation: the building blocks of investing, and how to combine them into a portfolio aligned with your goals and risk profile

  • Free Guide
  • 24 Pages

Asked because some products on the platform are for wholesale and sophisticated investors only. "Unsure" is fine.

We collect your name and email to send you the guide and InvestmentMarkets updates, handled under our Privacy Policy. Unsubscribe in one click.

This site is protected by reCAPTCHA