The Case for Investing Globally: Unlocking Greater Opportunities Beyond Australia

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Angelina Wu00:00 Play

Our next presenter is George Haja.

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Angelina Wu00:12 Play

Chief Investment Officer at Bristol Moon Capital.

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Angelina Wu00:15 Play

George is an investor with over a decade of buy-side experience who most recently worked at a hedge fund in New York for five years.

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Angelina Wu00:25 Play

His presentation topic today is the case for investing globally, unlocking greater opportunities beyond Australia.

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Angelina Wu00:34 Play

Welcome to the presentation, George.

George Hadjia, Bristlemoon Capital
George Hadjia00:36 Play

Thanks, Angelina.

George Hadjia, Bristlemoon Capital
George Hadjia00:38 Play

So, yeah, today on the agenda is I'll talk a little bit about Bristol Moon and who we are.

George Hadjia, Bristlemoon Capital
George Hadjia00:44 Play

I'll talk about why it makes a lot of sense to look beyond Australia's shores and why to invest globally, providing a few case studies along with that.

George Hadjia, Bristlemoon Capital
George Hadjia00:55 Play

And then we'll look at how Bristol Moon approaches this and how we look for mispriced quality businesses.

George Hadjia, Bristlemoon Capital
George Hadjia01:01 Play

So, you know, we're a Sydney-based equities firm and we invest in a global portfolio of

George Hadjia, Bristlemoon Capital
George Hadjia01:08 Play

10 to 20 core investments and we really seek to invest our capital and concentrate it in our very best ideas and our goal is really to compound our investors capital at the best rate possible over the long term and we also have a very keen focus on downside protection.

George Hadjia, Bristlemoon Capital
George Hadjia01:26 Play

Worth noting that we also publish an investment newsletter where we document our research.

George Hadjia, Bristlemoon Capital
George Hadjia01:31 Play

These are like 30 to 70 page deep dives on stocks so you know feel free to check that out.

George Hadjia, Bristlemoon Capital
George Hadjia01:38 Play

I co-manage the portfolio with Daniel Wu.

George Hadjia, Bristlemoon Capital
George Hadjia01:41 Play

And, you know, the Bristlemoon team has, you know, 18 years combined experience at investment firms.

George Hadjia, Bristlemoon Capital
George Hadjia01:47 Play

So I was previously at Montica was, you know, I was the one who moved over and helped set up their New York office and was based there for five years before launching Bristlemoon.

George Hadjia, Bristlemoon Capital
George Hadjia01:57 Play

And so, you know, the fund is off to a pleasing start.

George Hadjia, Bristlemoon Capital
George Hadjia02:00 Play

We've generated 22% returns net of fees in the eight months since we've launched the fund.

George Hadjia, Bristlemoon Capital
George Hadjia02:08 Play

But onto the interesting stuff, you know, Australia, it's a small pond, you know, it represents less than 2% of the global stock market.

George Hadjia, Bristlemoon Capital
George Hadjia02:17 Play

And if you think about the global stock market, it's valued at over $120 trillion.

George Hadjia, Bristlemoon Capital
George Hadjia02:23 Play

And the US alone accounts for 50% of that.

George Hadjia, Bristlemoon Capital
George Hadjia02:26 Play

Now in contrast, the Australian stock market capitalization is tiny, it's it's around 2 trillion.

George Hadjia, Bristlemoon Capital
George Hadjia02:32 Play

And so it's a fraction of the global opportunity.

George Hadjia, Bristlemoon Capital
George Hadjia02:35 Play

But when you start to dig

George Hadjia, Bristlemoon Capital
George Hadjia02:37 Play

beneath the surface, the ASX is dominated by banks and mining companies.

George Hadjia, Bristlemoon Capital
George Hadjia02:43 Play

They comprise around 50% of the ASX 200.

George Hadjia, Bristlemoon Capital
George Hadjia02:47 Play

And so what the Australian market lacks is significant exposure to sectors like technology, healthcare, consumer brands, other growth sectors.

George Hadjia, Bristlemoon Capital
George Hadjia02:58 Play

And so don't get me wrong, Australia has some fantastic companies.

George Hadjia, Bristlemoon Capital
George Hadjia03:02 Play

I'm not trying to sound unpatriotic or anything,

George Hadjia, Bristlemoon Capital
George Hadjia03:06 Play

The fact is that most investors know about these companies.

George Hadjia, Bristlemoon Capital
George Hadjia03:10 Play

And if you consider the large pool of investable capital, and that includes superannuation money, it's chasing a very small basket of quality businesses.

George Hadjia, Bristlemoon Capital
George Hadjia03:20 Play

I think it's really important to remember this rule of thumb when investing, and it's that the higher the price you pay, the lower the prospective returns.

George Hadjia, Bristlemoon Capital
George Hadjia03:29 Play

And so

George Hadjia, Bristlemoon Capital
George Hadjia03:30 Play

If people are overpaying for these quality businesses because there aren't a sufficient quantity of them to deploy the huge sums of wealth into, those stocks get expensive and it often means that the returns that investors can expect from them are lower.

George Hadjia, Bristlemoon Capital
George Hadjia03:47 Play

And so we think that it makes a tonne of sense to look beyond Australia's shores.

George Hadjia, Bristlemoon Capital
George Hadjia03:53 Play

And part of the reason in doing that is that there's just a deeper pool of opportunities.

George Hadjia, Bristlemoon Capital
George Hadjia03:59 Play

There's many high quality businesses that exist globally.

George Hadjia, Bristlemoon Capital
George Hadjia04:04 Play

And what investing in global stocks allows is access to industries that don't exist in Australia at scale.

George Hadjia, Bristlemoon Capital
George Hadjia04:12 Play

These are things like semiconductors, cloud computing, electric vehicles.

George Hadjia, Bristlemoon Capital
George Hadjia04:18 Play

Another point I would note is that

George Hadjia, Bristlemoon Capital
George Hadjia04:21 Play

there are many quality global businesses that actually trade at a valuation discount to the quality businesses in Australia.

George Hadjia, Bristlemoon Capital
George Hadjia04:29 Play

And one other consideration is that, you know, if you invest globally, you actually reduce your overall portfolio risk by diversifying away from Australian specific risks.

George Hadjia, Bristlemoon Capital
George Hadjia04:40 Play

And these are things like, you know, the commodity cycle, the risk of a domestic economic downturn.

George Hadjia, Bristlemoon Capital
George Hadjia04:47 Play

Maybe just one final point of note,

George Hadjia, Bristlemoon Capital
George Hadjia04:50 Play

is that the Australian dollar tends to weaken in terms of turmoil.

George Hadjia, Bristlemoon Capital
George Hadjia04:54 Play

And so holding offshore assets can act as a hedge.

George Hadjia, Bristlemoon Capital
George Hadjia04:58 Play

It's maybe worth bringing some of this to life with a few examples of thoughts that we hold in the Bristol fund.

George Hadjia, Bristlemoon Capital
George Hadjia05:05 Play

And so, Parr Technology Corporation, they're a leading technology provider in the enterprise restaurant space.

George Hadjia, Bristlemoon Capital
George Hadjia05:14 Play

And so Parr is in roughly half of the top 100 restaurants in America.

George Hadjia, Bristlemoon Capital
George Hadjia05:19 Play

And these are very big chains like Burger King, Wendy's, Arby's, Dairy Queen, you know, restaurants that people, they're basically household names.

George Hadjia, Bristlemoon Capital
George Hadjia05:30 Play

And so what the company is doing is they're offering a point of sale software system, as well as loyalty and online ordering modules.

George Hadjia, Bristlemoon Capital
George Hadjia05:38 Play

And that's all part of this unified platform that is allowing part against share from incumbent legacy point of sale solutions.

George Hadjia, Bristlemoon Capital
George Hadjia05:47 Play

And so the company's really

George Hadjia, Bristlemoon Capital
George Hadjia05:48 Play

selling a mission critical product into a highly durable customer base.

George Hadjia, Bristlemoon Capital
George Hadjia05:53 Play

And we've published a deep dive on the company if that's of interest and you want to check it out.

George Hadjia, Bristlemoon Capital
George Hadjia05:59 Play

But this is all really transforming and manifesting in a really strong growth profile.

George Hadjia, Bristlemoon Capital
George Hadjia06:06 Play

And so back in 2018, the annual recurring revenue of par was just $11 million.

George Hadjia, Bristlemoon Capital
George Hadjia06:12 Play

Since then, it's grown to 276 million today.

George Hadjia, Bristlemoon Capital
George Hadjia06:17 Play

That's a 25x increase in just six years.

George Hadjia, Bristlemoon Capital
George Hadjia06:20 Play

Now, the point I'll make is that there was a similar point of sale company to PAR in Australia.

George Hadjia, Bristlemoon Capital
George Hadjia06:27 Play

It was called TASK.

George Hadjia, Bristlemoon Capital
George Hadjia06:29 Play

TASK was acquired by PAR last year.

George Hadjia, Bristlemoon Capital
George Hadjia06:33 Play

There are now no publicly listed companies in Australia doing anything remotely close to PAR.

George Hadjia, Bristlemoon Capital
George Hadjia06:40 Play

It's really challenging to invest in the theme of software integration within these enterprise restaurant chains without looking internationally at companies like PAR.

George Hadjia, Bristlemoon Capital
George Hadjia06:51 Play

Second example, another stock we hold in the portfolio is Hemnet.

George Hadjia, Bristlemoon Capital
George Hadjia06:56 Play

Now, Hemnet is the realestate.com.au of Sweden, but it is even more dominant.

George Hadjia, Bristlemoon Capital
George Hadjia07:02 Play

You know, they're a monopolist with 90% share of listings for properties sold in Sweden,

George Hadjia, Bristlemoon Capital
George Hadjia07:09 Play

And we're forecasting that Hemnet should be able to grow revenues by potentially north of 50% this year, with profits growing even faster than that.

George Hadjia, Bristlemoon Capital
George Hadjia07:18 Play

Now, if you think about REA Group, the Australian property portal, they're expected to grow revenues at just 16% this year.

George Hadjia, Bristlemoon Capital
George Hadjia07:27 Play

Despite Hemnet growing demonstrably faster than REA and having a more dominant market position, REA still trades at a 20% valuation premium.

George Hadjia, Bristlemoon Capital
George Hadjia07:40 Play

And the last stock I'd note is PDD.

George Hadjia, Bristlemoon Capital
George Hadjia07:43 Play

You've probably all heard of Temu.

George Hadjia, Bristlemoon Capital
George Hadjia07:45 Play

PDD, they're a China-based e-commerce platform that owns Pinduoduo and Temu.

George Hadjia, Bristlemoon Capital
George Hadjia07:51 Play

And the growth in this company is just phenomenal.

George Hadjia, Bristlemoon Capital
George Hadjia07:55 Play

They're the fastest company in history to achieve 100 billion of market cap.

George Hadjia, Bristlemoon Capital
George Hadjia08:00 Play

And they reached that milestone in just five years.

George Hadjia, Bristlemoon Capital
George Hadjia08:02 Play

Now, despite

George Hadjia, Bristlemoon Capital
George Hadjia08:04 Play

An incredible growth profile, the company is growing its profits at almost 50% year over year, it trades on a cash adjusted PE of just 6.5 times.

George Hadjia, Bristlemoon Capital
George Hadjia08:15 Play

The reason why I bring these case studies up is to show that there are some incredible opportunities offshore that really supports the case for investing globally.

George Hadjia, Bristlemoon Capital
George Hadjia08:26 Play

So how are we at Bristlemoon taking advantage of these global opportunities?

George Hadjia, Bristlemoon Capital
George Hadjia08:31 Play

Well, we've

George Hadjia, Bristlemoon Capital
George Hadjia08:32 Play

assembled a portfolio of idiosyncratic global quality businesses that we believe are mispriced and we have strict return thresholds and require a quantification of each opportunity.

George Hadjia, Bristlemoon Capital
George Hadjia08:46 Play

So we basically want scenarios where if things go well and in our upside case we can hit a five-year triple which kind of backs you into a 25% IRR.

George Hadjia, Bristlemoon Capital
George Hadjia08:56 Play

And you know what does our investment process look like?

George Hadjia, Bristlemoon Capital
George Hadjia08:59 Play

Well we do deep

George Hadjia, Bristlemoon Capital
George Hadjia09:02 Play

fundamental research on companies and we aim to know about the businesses we own more than other market participants.

George Hadjia, Bristlemoon Capital
George Hadjia09:10 Play

We're really trying to build an informational edge about the businesses we own and trying to identify the long-term winners.

George Hadjia, Bristlemoon Capital
George Hadjia09:19 Play

We also have a very strong focus on downside risks and we're trying to find positively asymmetric opportunities where we can't lose much.

George Hadjia, Bristlemoon Capital
George Hadjia09:28 Play

And so we stick within our circle of competence

George Hadjia, Bristlemoon Capital
George Hadjia09:32 Play

We really only invest in what we know and where we think we have an edge because Daniel and I, we don't want to be taking stupid risks when managing the portfolio because we have all our investable net worth in the funds alongside clients.

George Hadjia, Bristlemoon Capital
George Hadjia09:46 Play

So, you know, there's perfect alignment.

George Hadjia, Bristlemoon Capital
George Hadjia09:50 Play

Now, if you're interested in the fund, please reach out and I'm happy to have a call.

George Hadjia, Bristlemoon Capital
George Hadjia09:55 Play

I'd be honored to manage wealth on your behalf.

AW
Angelina Wu09:59 Play

George, when investing globally, how do you narrow down the investment universe to a portfolio of 10 to 20 stocks?

George Hadjia, Bristlemoon Capital
George Hadjia10:09 Play

Yeah, I mean there are thousands of companies out there and there's only so many hours in the day to look at those companies.

George Hadjia, Bristlemoon Capital
George Hadjia10:15 Play

I think what's important is to have very carefully defined criteria around the sorts of businesses you want to invest in.

George Hadjia, Bristlemoon Capital
George Hadjia10:23 Play

And we know what the perfect company looks like for Bristol Moon.

George Hadjia, Bristlemoon Capital
George Hadjia10:27 Play

You know, these are businesses that have assets that are hard to replicate, are highly defensible, and get even stronger as the business scales.

George Hadjia, Bristlemoon Capital
George Hadjia10:36 Play

So you know, we look very carefully at things like the unit economics of businesses.

George Hadjia, Bristlemoon Capital
George Hadjia10:41 Play

And we really focus our research efforts on businesses that have very profitable growth, and earn very high returns on invested capital.

George Hadjia, Bristlemoon Capital
George Hadjia10:50 Play

And

George Hadjia, Bristlemoon Capital
George Hadjia10:51 Play

Just from looking at these sorts of businesses over time, Bristol Moon has built up a bench of stocks that we've followed for many years, but we're just waiting for the right price to buy that stock.

George Hadjia, Bristlemoon Capital
George Hadjia11:02 Play

And so, you know, we're very disciplined and we want to make sure that we're buying things at sensible valuations where there's a margin of safety.

George Hadjia, Bristlemoon Capital
George Hadjia11:09 Play

So what I'd say is we know the stocks we ideally want to own.

George Hadjia, Bristlemoon Capital
George Hadjia11:13 Play

We know the price at which we'd want to enter those opportunities.

George Hadjia, Bristlemoon Capital
George Hadjia11:16 Play

I think that bench of stocks really helps us narrow down that investment universe to a smaller basket of very high quality businesses.

George Hadjia, Bristlemoon Capital
George Hadjia11:24 Play

And then it's just a matter of judgment as to what price it would make sense to purchase those stocks and whether the risk reward stacks up against the portfolio that we already own.

George Hadjia, Bristlemoon Capital
George Hadjia11:36 Play

And that's a very high bar because

George Hadjia, Bristlemoon Capital
George Hadjia11:38 Play

We love the businesses that we own in the portfolio today and think they're significantly undervalued.

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Angelina Wu11:43 Play

Do you find it is an advantage being a smaller fund with the ability to look at smaller companies?

George Hadjia, Bristlemoon Capital
George Hadjia11:51 Play

Yeah, so I think there's sometimes a conflict between what's good for the investment manager and what's good for the client.

George Hadjia, Bristlemoon Capital
George Hadjia11:58 Play

And having more assets under management is better for the investment manager.

George Hadjia, Bristlemoon Capital
George Hadjia12:02 Play

But the risk is that the fund gets to a size where it can no longer invest in smaller companies

George Hadjia, Bristlemoon Capital
George Hadjia12:07 Play

even if they're highly compelling investment opportunities.

George Hadjia, Bristlemoon Capital
George Hadjia12:11 Play

And the reality of that is simply mathematical.

George Hadjia, Bristlemoon Capital
George Hadjia12:14 Play

And if you consider a $10 billion fund that really likes a stock, and they want to make it 5% of their portfolio, well, if they don't want to be more than 10% of the shareholder register, then the smallest company they can invest in to achieve that position is a 5 billion market cap stock.

George Hadjia, Bristlemoon Capital
George Hadjia12:32 Play

And so basically, the bigger the fund, the bigger the companies they need to invest in to move the needle

George Hadjia, Bristlemoon Capital
George Hadjia12:38 Play

And that can cause larger funds to forego really great investment opportunities simply because those funds are too large to invest in those smaller stocks.

George Hadjia, Bristlemoon Capital
George Hadjia12:49 Play

And for smaller funds like us, that can create some pretty compelling opportunities in that 500 to 5 billion market cap range where we have no issues to get into those companies.

George Hadjia, Bristlemoon Capital
George Hadjia13:01 Play

And they might be opportunities that are shunned by some of the mega funds.

George Hadjia, Bristlemoon Capital
George Hadjia13:04 Play

And I think in that smaller space,

George Hadjia, Bristlemoon Capital
George Hadjia13:06 Play

The advantage of those companies is that they're less followed than large cap stocks are.

George Hadjia, Bristlemoon Capital
George Hadjia13:12 Play

And by virtue of their smaller size, they can have a very long growth runway that it's unburdened by the law of large numbers.

George Hadjia, Bristlemoon Capital
George Hadjia13:21 Play

Thanks for your time, George.

George Hadjia, Bristlemoon Capital
George Hadjia13:23 Play

Thanks, Angelina.

George Hadjia, Bristlemoon Capital
George Hadjia13:24 Play

Pleasure.

The Case for Investing Globally: Unlocking Greater Opportunities Beyond Australia

George Hadjia
   —   
2 years ago

About this presentation

In this presentation George Hadjia from Bristlemoon Capital discusses the case for investing globally and unlocking opportunities beyond Australia.

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Disclaimer

  • The presentations made during this seminar are for informational and promotional purposes only.
  • Any comments made or information provided does not consider the appropriateness for you having regard to your particular objectives, personal/financial situation and needs. Before investing you should consider independent professional financial advice.
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  • These presentations were made as at 25-27 March 2025, and therefore relevant facts, the economic environment , governing documentation and the law upon which they were based may change after that date such that the accuracy and reliability of their content may be affected.

Featuring

George Hadjia, Bristlemoon Capital
George Hadjia
Chief Investment Officer, Bristlemoon Capital Pty Ltd

George Hadjia was a partner and senior member of the research team of Montaka Global Investments since the fund’s start up phase in 2015. He was pivotal in constructing the fund’s research process and moved to the U.S. to establish the firm’s New York office where he resided for over five years, building up the fund’s global stock coverage. Prior to this, he was an analyst at Private Portfolio Managers (PPM).

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