The Swell Global Portfolio

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AW
Angelina Wu00:00 Play

Our next speaker is the founder and CIO of Swell Asset Management, Mr. Lachlan Hughes.

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Angelina Wu00:07 Play

The Swell Global Portfolio is a carefully selected portfolio of international equity investments listed in developed markets.

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Angelina Wu00:15 Play

The principal objective is capital preservation.

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Angelina Wu00:18 Play

Therefore, there is a greater emphasis on preventing losses than reaching for higher returns.

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Angelina Wu00:25 Play

Lachlan founded Swell Asset Management in 2014.

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Angelina Wu00:30 Play

He is a CIO with responsibility for investment decisions.

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Angelina Wu00:34 Play

Loughlin's career spans over 22 years in legal and analytical roles, with 15 years in investment management.

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Angelina Wu00:43 Play

Previously, he worked in Nova Port Capital, Kenai Wood Mallisons, the Bank of New York, London, and Alco Finance Group.

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Angelina Wu00:53 Play

Loughlin is going to discuss the Swell Global Portfolio.

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Angelina Wu00:56 Play

Welcome Loughlin.

LH
Lachlan Hughes00:58 Play

Thank you very much and thanks for joining this presentation.

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Lachlan Hughes01:01 Play

In the interest of time, I'll let you read the quote and the disclaimer and jump straight to our business roadmap.

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Lachlan Hughes01:15 Play

So as you can see here, Swell was incepted back in 2015 and we have an eight year track record now, but in many ways, we really feel like we're just getting started.

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Lachlan Hughes01:26 Play

I actually started my career in law, as you've already heard, and moved into funds management in September of 2008, which was the week after Lehman Brothers collapsed.

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Lachlan Hughes01:40 Play

And I learned a lot through investing in this period.

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Lachlan Hughes01:43 Play

But it showed me if I cast my mind back to that time, I would have thought that the GFC was the worst financial event that we would encounter in my lifetime.

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Lachlan Hughes01:54 Play

And then

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Lachlan Hughes01:54 Play

roll forward 15 years, and today we see it.

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Lachlan Hughes01:58 Play

We've seen just in the short time, the eight years that Swell's been around, we've seen a global pandemic.

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Lachlan Hughes02:04 Play

We've seen war break out in Europe.

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Lachlan Hughes02:07 Play

We've seen record inflation.

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Lachlan Hughes02:09 Play

and record amounts of stimulus.

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Lachlan Hughes02:11 Play

So I think that the key message is the world is always uncertain.

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Lachlan Hughes02:15 Play

In fact, it was even uncertain in December of 2019 before we entered the pandemic, we just didn't realise it.

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Lachlan Hughes02:22 Play

So when people expect things to be uncertain, or feel uncertainty today and expect more of the same in the future, it tends to be a good time to invest in the markets because

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Lachlan Hughes02:34 Play

Generally, when there is uncertainty, prices are lower.

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Lachlan Hughes02:38 Play

So it's worth keeping that in mind.

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Lachlan Hughes02:42 Play

Now, the way to overcome this uncertainty is to have a process, a clear process for identifying companies and investing in them.

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Lachlan Hughes02:52 Play

And that's what we have here as well.

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Lachlan Hughes02:56 Play

Now these three bullet points deal with the who is swell, but what I would like to do is tell you a little bit about the why is swell.

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Lachlan Hughes03:03 Play

And to do this, I need to take your mind back to, or take you back to the 1950s and the birthplace of modern portfolio theory.

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Lachlan Hughes03:12 Play

And basically this is where diversification was born.

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Lachlan Hughes03:17 Play

And what started with noble intentions brings us to a point today where 90% of fund managers

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Lachlan Hughes03:23 Play

are underperforming their benchmark after fees.

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Lachlan Hughes03:28 Play

Now, there's a good reason for this.

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Lachlan Hughes03:31 Play

And the reason is, as you increase diversification, yes, this is good from a diversification standpoint.

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Lachlan Hughes03:38 Play

But if you add a stock of lower quality, you're actually lowering the quality of the overall portfolio.

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Lachlan Hughes03:45 Play

And this is why at Swell, we focus on concentration and quality.

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Lachlan Hughes03:49 Play

But look, we've borrowed this from the super investors.

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Lachlan Hughes03:51 Play

If you look at Warren Buffett, Charlie Munger, Seth Klarman, all of these super investors adopt a concentrated approach because it is the only way to beat the market over the long term.

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Lachlan Hughes04:06 Play

Now at Swell, we help two types of people, really.

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Lachlan Hughes04:09 Play

The majority of the people we help are busy executives and business owners.

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Lachlan Hughes04:14 Play

And the common characteristic they share is that they are time poor.

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Lachlan Hughes04:18 Play

And because of this, the most important thing for them is to get trust in the person who's managing their money.

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Lachlan Hughes04:24 Play

And the way that we help them with the trust component is to invest alongside our clients.

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Lachlan Hughes04:30 Play

I have more than 90% of my net wealth invested in this World Global Portfolio.

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Lachlan Hughes04:35 Play

And this will always be the case.

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Lachlan Hughes04:38 Play

And the second part is we want to be really transparent

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Lachlan Hughes04:41 Play

about the way we manage people's money.

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Lachlan Hughes04:43 Play

And I feel like we do a good job of preparing them for what they can expect, investing with Swell.

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Lachlan Hughes04:51 Play

Now Swell philosophy is based on four simple principles, quality, value, conviction and horizon.

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Lachlan Hughes04:59 Play

But quality is the first aspect of this and I'd like to talk to that a little bit.

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Lachlan Hughes05:03 Play

We wanna find companies that we understand, being able to understand them is very important.

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Lachlan Hughes05:08 Play

and they need to be earning an attractive return on their invested capital.

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Lachlan Hughes05:11 Play

But more than that, we need to have companies with a strong moat or competitive advantage.

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Lachlan Hughes05:17 Play

And it's more important, it's obviously important to know what the moat looks like today, but we really wanna know what this moat's gonna look like in five or 10 years time.

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Lachlan Hughes05:26 Play

And you can only do that with certain companies.

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Lachlan Hughes05:28 Play

So whenever we identify a company, we really wanna look into the future and see what does this moat gonna look like in five years or 10 years time.

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Lachlan Hughes05:36 Play

Once we can make that,

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Lachlan Hughes05:38 Play

decision, the rest of the process tends to follow.

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Lachlan Hughes05:41 Play

And obviously the value component, we need to purchase these companies at a discount to their intrinsic value, conservatively stated.

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Lachlan Hughes05:50 Play

So that's why we say we're a value investor.

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Lachlan Hughes05:52 Play

And the last two parts, conviction I touched on, but horizon, this is where we adopt a long term view.

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Lachlan Hughes06:02 Play

Now, how do we differ from our peers?

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Lachlan Hughes06:04 Play

we seek to own 10 to 20 high quality companies.

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Lachlan Hughes06:09 Play

And as I said, stock concentration provides the best opportunity to beat the market and the empirical research supports this.

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Lachlan Hughes06:17 Play

Excuse me for a second.

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Lachlan Hughes06:21 Play

If we have a look on the chart on the right, this is all funds and producing, these are diversified funds, produces over this, the extent of this study around 10 years

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Lachlan Hughes06:34 Play

the average return of all funds was 6.3%.

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Lachlan Hughes06:38 Play

But had we taken their best 10 ideas, excuse me, if we'd taken their best 10 ideas and invested them from their current portfolio into the best 10, they would have lifted their performance by more than 3%.

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Lachlan Hughes06:56 Play

So what this tells us is traditional funds are not doing a bad job.

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Lachlan Hughes07:00 Play

It's the system in which they're forced to operate.

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Lachlan Hughes07:02 Play

having too many companies makes it very hard to beat the benchmark.

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Lachlan Hughes07:07 Play

Because the more you add, the more you replicate the benchmark.

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Lachlan Hughes07:10 Play

And if you take out fees, that leads to underperformance.

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Lachlan Hughes07:13 Play

So the way to beat the market over the long term is to take a concentrated approach.

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Lachlan Hughes07:20 Play

Now, while concentration makes a lot of sense if you're getting your calls right, it makes absolutely no sense if you're getting your calls wrong.

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Lachlan Hughes07:27 Play

So what this chart on the left shows is,

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Lachlan Hughes07:32 Play

the chart on the left shows is that Swell's concentration is around 10 to 20 companies, but we actually get 66% of our stock calls right.

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Lachlan Hughes07:42 Play

And that compares to 50% for our peers.

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Lachlan Hughes07:46 Play

So that's our hit rate.

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Lachlan Hughes07:47 Play

It means in every 10 companies that we look at and invest in, 6.6 will be right.

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Lachlan Hughes07:54 Play

And that's the first piece of the puzzle.

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Lachlan Hughes07:56 Play

The second piece of the puzzle is ensuring that those stocks you're investing in

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Lachlan Hughes08:01 Play

producing a payoff that's attractive.

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Lachlan Hughes08:04 Play

And when we calculate our payoff versus our peers, it's almost 2x our peers, 197% payoff.

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Lachlan Hughes08:11 Play

So Swell's getting the stock calls right at a higher rate than peers, but also investing in the right types of companies.

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Lachlan Hughes08:21 Play

Now I mentioned before about playing the long game, and this is incredibly important for us here as well.

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Lachlan Hughes08:26 Play

So we focus on the long term, but we remain true label on that point.

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Lachlan Hughes08:31 Play

And this is borne out in our average holding period, which is 2.86 years versus our peers at 1.37 years.

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Lachlan Hughes08:38 Play

So more than 2x our peers.

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Lachlan Hughes08:41 Play

And the real challenge investing in the long term is holding the companies that have performed well.

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Lachlan Hughes08:47 Play

But a good example of a stock that we've owned since our inception in 2015 is the company Microsoft.

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Lachlan Hughes08:53 Play

Now, Microsoft's up nearly 7x since we purchased it in 2015.

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Lachlan Hughes08:58 Play

So it's appreciated a lot.

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Lachlan Hughes09:00 Play

And there's been many, many times throughout this period where we've been encouraged to sell the position where people were fearful about the future

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Lachlan Hughes09:10 Play

But we've managed to hold the company the whole way through.

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Lachlan Hughes09:13 Play

And you can see when you buy the right companies like Microsoft, even with the pandemic, even with the war in the Ukraine, the good companies continue to go up.

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Lachlan Hughes09:27 Play

And I think a forgotten element of investing in a concentrated way is it's important to focus on your defenses.

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Lachlan Hughes09:33 Play

So we focus all of our attention or 80% of our attention on the companies we own today.

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Lachlan Hughes09:40 Play

We want to know them better than anyone in the market and to understand the risks you need to focus on them.

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Lachlan Hughes09:47 Play

And this has been a very good thing for us.

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Lachlan Hughes09:48 Play

If we take a company like Meta, Meta was a really poor performer in 2022.

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Lachlan Hughes09:54 Play

But because we knew the company exceptionally well.

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Lachlan Hughes09:57 Play

we felt comfortable in lifting the position of the meta within the portfolio during a time when the market was very negative.

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Lachlan Hughes10:06 Play

And this has produced like a fantastic return for us in 2023.

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Lachlan Hughes10:11 Play

But it does go to show that when you're investing in a concentrated way, you must focus on your defence, you must focus your time on the things you own, because that is where the biggest risks will be in the portfolio.

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Lachlan Hughes10:28 Play

And finally, I just wanted to show you this World Global Portfolio logos.

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Lachlan Hughes10:31 Play

They're all very well known companies and they span a wide selection of industries, whether that's agriculture with John Deere, whether it's healthcare in a company like GE Healthcare, which makes MRI machines or

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Lachlan Hughes10:46 Play

companies like Google, Microsoft or Amazon and the big investments they have in the cloud today.

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Lachlan Hughes10:55 Play

So you can still get diversification with a small group of companies, but the key is focus on the companies and you look very well over the long term.

AW
Angelina Wu11:06 Play

Thanks Lachlan.

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Angelina Wu11:07 Play

Now I have a couple of questions for you.

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Angelina Wu11:10 Play

So first one is, can you describe the process you follow to select the top performing companies for your portfolio?

LH
Lachlan Hughes11:19 Play

Absolutely.

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Lachlan Hughes11:19 Play

So we follow a very traditional process here as well.

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Lachlan Hughes11:25 Play

So we start with a stock screen, which identifies about 5,000 companies

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Lachlan Hughes11:31 Play

Then we do a little bit more work on those stock screen and we bring it down to a group of 500 companies.

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Lachlan Hughes11:37 Play

But the real work starts once we've identified a stock from within that group of say 100 companies.

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Lachlan Hughes11:43 Play

We put it through a preliminary checklist which goes through a number of factors that we think are very important to how this business is going to perform over the long term.

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Lachlan Hughes11:51 Play

But the real point of difference from our peers is we will spend upwards of sometimes 300 or 400 hours

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Lachlan Hughes11:58 Play

identifying and working on a company before we acquire it.

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Lachlan Hughes12:02 Play

And that's really our point of difference.

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Lachlan Hughes12:04 Play

We've got to know the company very well to understand what the moat is going to look like in three, five and 10 years time.

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Lachlan Hughes12:10 Play

You have to do the hard work at the start.

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Lachlan Hughes12:12 Play

So what we spent hundreds of hours looking at these companies.

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Lachlan Hughes12:16 Play

And then once we've progressed through, we'll build things like we do a detailed financial model, which includes balance sheet, income statement, cash flow statement,

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Lachlan Hughes12:27 Play

but also a very detailed qualitative compendia document, which goes through all the key points that we think we need to understand prior to investing.

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Lachlan Hughes12:36 Play

And very few, I think the point we make is that very few companies make it through the process.

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Lachlan Hughes12:42 Play

It's only the small select group that can meet all of the tests we have in place for our companies.

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Lachlan Hughes12:47 Play

So look, I say it's traditional in the respect that we are researching in the same way as other funds, but we're doing this at a much, much deeper level.

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Angelina Wu12:57 Play

Well, one more question for you.

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Angelina Wu12:59 Play

Last year, I hope you don't mind asking you this, your performance was under pressure.

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Angelina Wu13:05 Play

So how did you respond to that?

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Lachlan Hughes13:07 Play

Yeah, last year was a really tough year for technology investors.

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Lachlan Hughes13:10 Play

And the way we responded is to follow the process.

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Lachlan Hughes13:14 Play

We doubled down on the process.

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Lachlan Hughes13:17 Play

We did exactly what we've done previously.

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Lachlan Hughes13:20 Play

We made sure that in companies that have fallen,

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Lachlan Hughes13:22 Play

We redid the work.

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Lachlan Hughes13:23 Play

We had a look at them.

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Lachlan Hughes13:24 Play

And where they were attractive, we increased the position weights.

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Lachlan Hughes13:27 Play

And we did that with lots of these companies.

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Lachlan Hughes13:29 Play

So what we found is as we moved into 2023 and people became more optimistic about these companies, they've rallied back.

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Lachlan Hughes13:38 Play

So, you know, an interesting point would be a stock like Meta, which fell from $300 to $100.

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Lachlan Hughes13:43 Play

Well, it's back to $300 today.

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Lachlan Hughes13:45 Play

Now, all the things which had that stock falling last year, it really was

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Lachlan Hughes13:52 Play

the stock was very hard done by last year, and it got into this spiral of negative news.

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Lachlan Hughes13:57 Play

But if you understand the stock, you're not as fearful, and we really take advantage of those things.

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Lachlan Hughes14:02 Play

So in tough periods like last year, we followed the process, and I really think we've kind of indicated that approach in 2023, as we've had very strong performance this year.

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Angelina Wu14:13 Play

Thank you, Lachlan.

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Angelina Wu14:14 Play

Good to see you.

AW
Angelina Wu14:15 Play

Take care.

LH
Lachlan Hughes14:15 Play

Thank you.

The Swell Global Portfolio

3 years ago

The Swell Global Portfolio is a carefully selected portfolio of international equity investments listed in developed markets. The principal objective is capital preservation, therefore there is a greater emphasis on preventing losses than reaching for higher returns. Lachlan Hughes founded Swell Asset Management in 2014. He is the CIO with responsibility for investment decisions. Lachlan’s career spans over 22 years in legal and analytical roles, with 15 years in investment management.

Disclaimer

  • • The presentations made during this seminar are for informational and promotional purposes only.

  • • Any comments made or information provided does not consider the appropriateness for you having regard to your particular objectives, personal/financial situation and needs. Before investing you should consider independent professional financial advice.

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  • • Past performance of any product is not a reliable indication of future performance.

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  • • These presentations were made as at 25-27 July, 2023 and therefore relevant facts, the economic environment, governing documentation and the law upon which they were based may change after that date such that the accuracy and reliability of their content may be affected.

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