RETAIL, CONSUMER PRODUCTS & FOODSHARES
Fri 9 June 2023
Woolworths, Coles ride the MilkRun wave
What do companies like AirBnB, Uber, Atlassian and MilkRun have in common? They all started with ideas that seemed unlikely to work at first.
Consider MilkRun. The on-demand grocery startup was a true disruptor when it burst onto the scene in 2021. Its promise of delivering groceries within ten minutes for just $2.99 challenged the duopoly of Coles and Woolworths, which held a combined market share of about 70 per cent.