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Decision Fatigue in Investing: How Too Much Choice Leads to Poor Returns

We’ve all been there. Standing in the supermarket aisle, trying to make sense of the vast number of products available to us in every single category. Does a cheaper toothpaste mean it’s less effective? We think through the benefits of saving money by buying products on sale versus a vast number of other micro-decisions that collectively drive our final choice.

18 May 2026
 · 6 MIN READ

The ETF Innovation Cycle: Why the Next Hot Fund May Warrant Caution

We all know the long list of benefits of investing in ETFs, but the passive fund boom has reached the stage where narratives can sometimes reign supreme. The risk is that the recent wave of ETF launches, particularly in thematic, single-stock, options-enhanced, and actively managed strategies, is partially shaped by investor demand for exposure to recent winners rather than enduring sources of return.

13 May 2026
 · 5 MIN READ

Want an Extra 1.5% p.a. in Returns? Why Investor Psychology Destroys More Wealth Than Fees

These days, most investors are well-trained to minimise their fund and ETF costs. It’s been drilled into their minds that an apparently small fund fee difference can create an enormous performance drag over the long term. Hence, management expense ratios, brokerage fees, and tax leakage dominate product comparisons and marketing narratives.

28 Apr 2026
 · 7 MIN READ

Business as Usual: Navigating Volatility

Investors love the rush of making money. It’s a signal that they were right, and that feels good. But rarer is the investor who’s genuinely ready for the darker, less enjoyable side of investing; navigating market sell-offs. Like we’ve witnessed in the past few weeks since the US and Israel attacked Iran.

14 Apr 2026
 · 6 MIN READ

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