
It’s no exaggeration that asset allocation is the cornerstone of almost all successful investment strategies. In Tony Robbins’ words, ‘Asset allocation, where to park your money and how to divide it up is the single most important skill of a successful investor.’
Getting your asset allocation right tends to look simple in hindsight, but can be challenging in the heat of battle. With performance in mind, we delve into the key asset allocation issues investors should be considering below.
According to a study by Brinson, Singer, and Beebower, asset allocation, rather than stock selection, is the primary driver of portfolio performance and accounts for 93.6% of returns.
You read that right. 93.6% of your investment returns are likely to come from your asset allocation decisions.
So if you want your portfolio to generate strong risk-adjusted returns you’re going to need to get your asset allocation right.
This begs the question: how much focus have you been giving to your asset allocation?
If you’re like most investors, probably not enough.
There are two basic building blocks of making the optimal asset allocation decision:
In general, asset allocation aims to balance the expected risk and return of alternative asset classes with a sufficient degree of diversification to achieve an investor’s long term goals.
As shown below, the lower risk asset classes like cash and global government bonds have tended to generate the lowest backward-looking returns, whereas the higher risk asset classes like venture capital and emerging markets equity have tended to generate the highest.
USD stock-bond frontier vs. median manager return forecasts (by asset class/strategy)

Source: JP Morgan
In a perfect financial world, this relationship between risk and return would be a straight line with minimal deviation from the line. But the financial markets aren’t a perfect world. There are outliers in both directions.
For example, Japanese equities have generated returns above the level implied by their risk profile, and emerging markets debt has generated returns below the level implied by its risk profile.
This is useful information for asset allocation decisions since investors are generally aiming to maximize their risk-adjusted returns by being overweight the asset classes which are positioned to generate an attractive return per unit of risk.
Historically, financial advisers have generally categorised investors as aggressive, conservative, or balanced.
Aggressive investors are generally younger investors who are prepared to take on more risk to achieve higher returns. In athletics terms, these investors are sprinters, and generally have a lot of exposure to growth assets like equities, private equity, and property.
Conservative investors are generally older investors who are risk averse and defensive of their net worth. In athletics terms, these investors are marathon runners, and generally have a lot of exposure to bonds, gold, and other defensive asset classes.
Balanced investors are a balance of aggressive and conservative investors. In athletics terms, these investors are middle distance runners with all-weather, diversified portfolios.
Here are some common asset allocation starting points for these three types of investors.

Source: Willis Johnson
Important tip: many investors allocate their capital in a manner that reflects less risk than is necessary to achieve their long term investment goals. In other words, they deviate from what their investment plan needs them to do. Make sure your asset allocation matches your investment plan by taking on the required amount of risk.
Search and compare a purposely broad range of investments and connect directly with product issuers.
One of the more misunderstood aspects of asset allocation is the way markets change over time.
The Callan Institute investigated how model asset allocations have changed over the past thirty years to achieve a targeted annual return of 7% p.a.:

So unfortunately, investors have been forced to take on more risk over time to generate the same returns.
The key takeaway is that it’s challenging to decide upon one asset allocation that’s fit for purpose for many decades. Intermittently, asset allocation adjustments may be required to reflect current market conditions.
For example, now we’re in a higher interest rate environment, there’s a stronger case to be made for including bonds in most portfolios. But when interest rates were close to zero, investors weren’t being compensated for taking on the risk of investing in bonds. Things change.
On that note, it’s worth keep an eye on recent asset allocation trends in the fund management world to ensure you’re making an informed decision…
Typical fund allocations have been rising in:



-8e572xchs0tmjee55ug9.png)
-4jjuh9ocumc2do1vonr2.png)
-8c4ntrkc5xpa1bncy14s.jpg)
-rwvjvmhia6egaklm2j20.png)