INVESTOR EDUCATIONETFINVESTMENT THEMES
Wed 13 May 2026
The ETF Innovation Cycle: Why the Next Hot Fund May Warrant Caution
We all know the long list of benefits of investing in ETFs, but the passive fund boom has reached the stage where narratives can sometimes reign supreme. The risk is that the recent wave of ETF launches, particularly in thematic, single-stock, options-enhanced, and actively managed strategies, is partially shaped by investor demand for exposure to recent winners rather than enduring sources of return.