FINTECHSHARESINVESTMENT THEMES
Wed 6 Dec 2023
Is BNPL ready for a comeback?
The buy now, pay later sector finds itself at the centre of a perfect storm, propelled by robust Black Friday/Cyber Monday sales and the deferred implementation of BNPL laws.
Services such as Affirm, Afterpay-owner Block, and Klarna played a pivotal role, facilitating a substantial $US7.3 billion in consumer spending during the recent five-day sale event in the US. Cyber Monday alone witnessed a remarkable 43% increase in BNPL purchases compared to the previous year, according to Adobe data.